In our first article we discovered that the key to starting a successful medical marketing campaign is research about your patient demographics and the goals of your practice. After or perhaps during this time, many physicians and dentists realize that it’s harder than they thought.
You have to remember that medical marketing is not rocket science. It combines the best strategies of medical practice management, marketing, and business ideology. It takes effort, money, and patience… but the rewards are endless, especially for the patients.
1. Starting off the right way with research is the right step. Although it may be hard to establish a clear and consistent message you’d like to deliver to everyone, no business was ever founded without it.
2. For 90% of doctors a medical website is almost always the first thing they think about. And rightfully so. The physician’s website will certainly act as an anchor in every part of the medical marketing campaign. Publish a medical website, optimize it, develop content and begin a medical internet marketing campaign that speaks to patients about who you are.
While medical marketing language is very crucial in this case you have to remember that the content should be separate for healthcare providers and patients. Your patients go to your website to verify that their decision to see you is rational. Offer them the opportunity to interact with you through the website. Offer clearly visible phone number, opportunity to email, and plenty of information relevant to their unmet medical needs. It’s also important to recognize that the language you use will give patients the impression of what to expect in their interaction with you.
3.Start to reach out to local primary care physicians and specialists on whom the success of your practice depends. Some specialties, especially dentistry, can solely depend on their referral network. It would only be prudent to make sure that the responsible parties for 40%-100% of your business be in constant touch with you. Find out what kind of information they’d like to see from you on a regular basis. Exchange emails. Be available for consultations.
Continued on the next pageA new report by marketing firm SocialTwist, shows that social networking sites are gaining on the word-of-mouth advertising long dominated by email and treasured by marketers. Emails still account for 55 percent of referrals among Internet users, but social networking sites have seen a 10 percent increase in usage, as well as a 16 percent jump in click-throughs.
It is in the area of click-throughs that networking sites truly dominate, accounting for 60 percent of the market share over emails, blogs and instant messages.
SocialTwist analyzed more than a million referral messages using its Tell-a-Friend widget that allows users to share sites through social media. The data was first reported this week by Fast Company.
The findings from SocialTwist show, however, that not all social media sites are created equal. Facebook emerges on top once again by accounting for more than 78 percent of usage. MySpace comes in at a suprising second place with 14.5 percent share, while Twitter maintains 5 percent of referrals.
Twitter can’t be too disappointed in this kind of third-place finish though. While the higher percent of sharing is done through Facebook, Twitter click through rates are about nine times that of Facebook. Twitter held an average of 19.04 clicks, compared to only 2.87 clicks through Facebook.
That’s the kind of data that has to make new Twitter CEO Dick Costolo smile as the site continues its attempted makeover from “140 characters or less” to mass marketing tool. Since April, Twitter has launched its Promoted Tweets and Trends ads and signed more than 30 brands.
Marketers, what do you think? Is Twitter a viable marketing tool?
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Thinking Anglicans: Ordinariate <b>news</b>
Ordinariate news. According to the Catholic Herald Bishop of Fulham to take up Ordinariate. The Anglican bishop of Fulham and the chairman of Forward in Faith International has announced he will resign before the end of the year to join ...
iPad <b>News</b> Apps: 'NYTimes' Revamp, 'New York Post' In-App <b>...</b>
A pair of New York newspapers are making news themselves today with their recent iPad app releases, with The New York Times introducing a greatly-expanded application and The New York Post rolling out.
<b>News</b> - Zoe Saldana Reveals Her Dream Fashion Collaborator - Style <b>...</b>
The actress says she tends to favor "more dramatic" designers.
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In our first article we discovered that the key to starting a successful medical marketing campaign is research about your patient demographics and the goals of your practice. After or perhaps during this time, many physicians and dentists realize that it’s harder than they thought.
You have to remember that medical marketing is not rocket science. It combines the best strategies of medical practice management, marketing, and business ideology. It takes effort, money, and patience… but the rewards are endless, especially for the patients.
1. Starting off the right way with research is the right step. Although it may be hard to establish a clear and consistent message you’d like to deliver to everyone, no business was ever founded without it.
2. For 90% of doctors a medical website is almost always the first thing they think about. And rightfully so. The physician’s website will certainly act as an anchor in every part of the medical marketing campaign. Publish a medical website, optimize it, develop content and begin a medical internet marketing campaign that speaks to patients about who you are.
While medical marketing language is very crucial in this case you have to remember that the content should be separate for healthcare providers and patients. Your patients go to your website to verify that their decision to see you is rational. Offer them the opportunity to interact with you through the website. Offer clearly visible phone number, opportunity to email, and plenty of information relevant to their unmet medical needs. It’s also important to recognize that the language you use will give patients the impression of what to expect in their interaction with you.
3.Start to reach out to local primary care physicians and specialists on whom the success of your practice depends. Some specialties, especially dentistry, can solely depend on their referral network. It would only be prudent to make sure that the responsible parties for 40%-100% of your business be in constant touch with you. Find out what kind of information they’d like to see from you on a regular basis. Exchange emails. Be available for consultations.
Continued on the next pageA new report by marketing firm SocialTwist, shows that social networking sites are gaining on the word-of-mouth advertising long dominated by email and treasured by marketers. Emails still account for 55 percent of referrals among Internet users, but social networking sites have seen a 10 percent increase in usage, as well as a 16 percent jump in click-throughs.
It is in the area of click-throughs that networking sites truly dominate, accounting for 60 percent of the market share over emails, blogs and instant messages.
SocialTwist analyzed more than a million referral messages using its Tell-a-Friend widget that allows users to share sites through social media. The data was first reported this week by Fast Company.
The findings from SocialTwist show, however, that not all social media sites are created equal. Facebook emerges on top once again by accounting for more than 78 percent of usage. MySpace comes in at a suprising second place with 14.5 percent share, while Twitter maintains 5 percent of referrals.
Twitter can’t be too disappointed in this kind of third-place finish though. While the higher percent of sharing is done through Facebook, Twitter click through rates are about nine times that of Facebook. Twitter held an average of 19.04 clicks, compared to only 2.87 clicks through Facebook.
That’s the kind of data that has to make new Twitter CEO Dick Costolo smile as the site continues its attempted makeover from “140 characters or less” to mass marketing tool. Since April, Twitter has launched its Promoted Tweets and Trends ads and signed more than 30 brands.
Marketers, what do you think? Is Twitter a viable marketing tool?
benchcraft company portland or
Thinking Anglicans: Ordinariate <b>news</b>
Ordinariate news. According to the Catholic Herald Bishop of Fulham to take up Ordinariate. The Anglican bishop of Fulham and the chairman of Forward in Faith International has announced he will resign before the end of the year to join ...
iPad <b>News</b> Apps: 'NYTimes' Revamp, 'New York Post' In-App <b>...</b>
A pair of New York newspapers are making news themselves today with their recent iPad app releases, with The New York Times introducing a greatly-expanded application and The New York Post rolling out.
<b>News</b> - Zoe Saldana Reveals Her Dream Fashion Collaborator - Style <b>...</b>
The actress says she tends to favor "more dramatic" designers.
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benchcraft company portland or
Thinking Anglicans: Ordinariate <b>news</b>
Ordinariate news. According to the Catholic Herald Bishop of Fulham to take up Ordinariate. The Anglican bishop of Fulham and the chairman of Forward in Faith International has announced he will resign before the end of the year to join ...
iPad <b>News</b> Apps: 'NYTimes' Revamp, 'New York Post' In-App <b>...</b>
A pair of New York newspapers are making news themselves today with their recent iPad app releases, with The New York Times introducing a greatly-expanded application and The New York Post rolling out.
<b>News</b> - Zoe Saldana Reveals Her Dream Fashion Collaborator - Style <b>...</b>
The actress says she tends to favor "more dramatic" designers.
benchcraft company portland or
In our first article we discovered that the key to starting a successful medical marketing campaign is research about your patient demographics and the goals of your practice. After or perhaps during this time, many physicians and dentists realize that it’s harder than they thought.
You have to remember that medical marketing is not rocket science. It combines the best strategies of medical practice management, marketing, and business ideology. It takes effort, money, and patience… but the rewards are endless, especially for the patients.
1. Starting off the right way with research is the right step. Although it may be hard to establish a clear and consistent message you’d like to deliver to everyone, no business was ever founded without it.
2. For 90% of doctors a medical website is almost always the first thing they think about. And rightfully so. The physician’s website will certainly act as an anchor in every part of the medical marketing campaign. Publish a medical website, optimize it, develop content and begin a medical internet marketing campaign that speaks to patients about who you are.
While medical marketing language is very crucial in this case you have to remember that the content should be separate for healthcare providers and patients. Your patients go to your website to verify that their decision to see you is rational. Offer them the opportunity to interact with you through the website. Offer clearly visible phone number, opportunity to email, and plenty of information relevant to their unmet medical needs. It’s also important to recognize that the language you use will give patients the impression of what to expect in their interaction with you.
3.Start to reach out to local primary care physicians and specialists on whom the success of your practice depends. Some specialties, especially dentistry, can solely depend on their referral network. It would only be prudent to make sure that the responsible parties for 40%-100% of your business be in constant touch with you. Find out what kind of information they’d like to see from you on a regular basis. Exchange emails. Be available for consultations.
Continued on the next pageA new report by marketing firm SocialTwist, shows that social networking sites are gaining on the word-of-mouth advertising long dominated by email and treasured by marketers. Emails still account for 55 percent of referrals among Internet users, but social networking sites have seen a 10 percent increase in usage, as well as a 16 percent jump in click-throughs.
It is in the area of click-throughs that networking sites truly dominate, accounting for 60 percent of the market share over emails, blogs and instant messages.
SocialTwist analyzed more than a million referral messages using its Tell-a-Friend widget that allows users to share sites through social media. The data was first reported this week by Fast Company.
The findings from SocialTwist show, however, that not all social media sites are created equal. Facebook emerges on top once again by accounting for more than 78 percent of usage. MySpace comes in at a suprising second place with 14.5 percent share, while Twitter maintains 5 percent of referrals.
Twitter can’t be too disappointed in this kind of third-place finish though. While the higher percent of sharing is done through Facebook, Twitter click through rates are about nine times that of Facebook. Twitter held an average of 19.04 clicks, compared to only 2.87 clicks through Facebook.
That’s the kind of data that has to make new Twitter CEO Dick Costolo smile as the site continues its attempted makeover from “140 characters or less” to mass marketing tool. Since April, Twitter has launched its Promoted Tweets and Trends ads and signed more than 30 brands.
Marketers, what do you think? Is Twitter a viable marketing tool?
bench craft company reviews
bench craft company reviews
Thinking Anglicans: Ordinariate <b>news</b>
Ordinariate news. According to the Catholic Herald Bishop of Fulham to take up Ordinariate. The Anglican bishop of Fulham and the chairman of Forward in Faith International has announced he will resign before the end of the year to join ...
iPad <b>News</b> Apps: 'NYTimes' Revamp, 'New York Post' In-App <b>...</b>
A pair of New York newspapers are making news themselves today with their recent iPad app releases, with The New York Times introducing a greatly-expanded application and The New York Post rolling out.
<b>News</b> - Zoe Saldana Reveals Her Dream Fashion Collaborator - Style <b>...</b>
The actress says she tends to favor "more dramatic" designers.
benchcraft company scam
benchcraft company portland or
Thinking Anglicans: Ordinariate <b>news</b>
Ordinariate news. According to the Catholic Herald Bishop of Fulham to take up Ordinariate. The Anglican bishop of Fulham and the chairman of Forward in Faith International has announced he will resign before the end of the year to join ...
iPad <b>News</b> Apps: 'NYTimes' Revamp, 'New York Post' In-App <b>...</b>
A pair of New York newspapers are making news themselves today with their recent iPad app releases, with The New York Times introducing a greatly-expanded application and The New York Post rolling out.
<b>News</b> - Zoe Saldana Reveals Her Dream Fashion Collaborator - Style <b>...</b>
The actress says she tends to favor "more dramatic" designers.
bench craft company reviews
Thinking Anglicans: Ordinariate <b>news</b>
Ordinariate news. According to the Catholic Herald Bishop of Fulham to take up Ordinariate. The Anglican bishop of Fulham and the chairman of Forward in Faith International has announced he will resign before the end of the year to join ...
iPad <b>News</b> Apps: 'NYTimes' Revamp, 'New York Post' In-App <b>...</b>
A pair of New York newspapers are making news themselves today with their recent iPad app releases, with The New York Times introducing a greatly-expanded application and The New York Post rolling out.
<b>News</b> - Zoe Saldana Reveals Her Dream Fashion Collaborator - Style <b>...</b>
The actress says she tends to favor "more dramatic" designers.
benchcraft company portland or
Thinking Anglicans: Ordinariate <b>news</b>
Ordinariate news. According to the Catholic Herald Bishop of Fulham to take up Ordinariate. The Anglican bishop of Fulham and the chairman of Forward in Faith International has announced he will resign before the end of the year to join ...
iPad <b>News</b> Apps: 'NYTimes' Revamp, 'New York Post' In-App <b>...</b>
A pair of New York newspapers are making news themselves today with their recent iPad app releases, with The New York Times introducing a greatly-expanded application and The New York Post rolling out.
<b>News</b> - Zoe Saldana Reveals Her Dream Fashion Collaborator - Style <b>...</b>
The actress says she tends to favor "more dramatic" designers.
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bench craft company reviews
benchcraft company scam
Thinking Anglicans: Ordinariate <b>news</b>
Ordinariate news. According to the Catholic Herald Bishop of Fulham to take up Ordinariate. The Anglican bishop of Fulham and the chairman of Forward in Faith International has announced he will resign before the end of the year to join ...
iPad <b>News</b> Apps: 'NYTimes' Revamp, 'New York Post' In-App <b>...</b>
A pair of New York newspapers are making news themselves today with their recent iPad app releases, with The New York Times introducing a greatly-expanded application and The New York Post rolling out.
<b>News</b> - Zoe Saldana Reveals Her Dream Fashion Collaborator - Style <b>...</b>
The actress says she tends to favor "more dramatic" designers.
bench craft company reviews
Having an internet marketing mentor is essentially the act of working with someone that is more skilled than you in internet marketing so as to improve your own skills. In fact, having an internet mentor can be quite powerful.
Remember, there are different types of learners in this world. There are those that like to be in a classroom with a teacher they can get help from, and there are those that can read from a book and 'get it'.
If you really think about it we've all grown up being mentored. We started out in our early childhood being mentored by our parents, our grandparents, siblings and friends. As we grew older, we had teachers, coaches, instructors who all led us to achieve better results.
So, the importance of mentors is completely obvious.
Perhaps 98% of us are the classroom type, requiring a teacher for truly effective learning. That's why attending a workshop like Fast Web Formula with James Schramko, Australia's leading internet marketer, can be so worthwhile.
Apart from listening and learning from an internet marketing expert and mentor like James Schramko, you also have the ability to connect with other like minded attendees. People with different skills and knowledge than you and people who have achieved success differently from you.
Attendees within a workshop like Fast Web Formula ,usually take advantage of the interaction opportunity and therefore tend to be much more successful. They get where they want to go a lot faster.
An internet marketing mentor like James Schramko enjoys helping others and seeing them succeed.
One thing you should always remember is that there isn't such a thing as a stupid question. Some people are scared to say something stupid but this is not a good excuse. There are no stupid questions when you are learning something. That's how most of us learn - by asking questions !
The Fast Web Formula Workshop is to be held in Sydney Australia 5-7 March 2010.
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Thinking Anglicans: Ordinariate <b>news</b>
Ordinariate news. According to the Catholic Herald Bishop of Fulham to take up Ordinariate. The Anglican bishop of Fulham and the chairman of Forward in Faith International has announced he will resign before the end of the year to join ...
iPad <b>News</b> Apps: 'NYTimes' Revamp, 'New York Post' In-App <b>...</b>
A pair of New York newspapers are making news themselves today with their recent iPad app releases, with The New York Times introducing a greatly-expanded application and The New York Post rolling out.
<b>News</b> - Zoe Saldana Reveals Her Dream Fashion Collaborator - Style <b>...</b>
The actress says she tends to favor "more dramatic" designers.
big seminar 14
Thinking Anglicans: Ordinariate <b>news</b>
Ordinariate news. According to the Catholic Herald Bishop of Fulham to take up Ordinariate. The Anglican bishop of Fulham and the chairman of Forward in Faith International has announced he will resign before the end of the year to join ...
iPad <b>News</b> Apps: 'NYTimes' Revamp, 'New York Post' In-App <b>...</b>
A pair of New York newspapers are making news themselves today with their recent iPad app releases, with The New York Times introducing a greatly-expanded application and The New York Post rolling out.
<b>News</b> - Zoe Saldana Reveals Her Dream Fashion Collaborator - Style <b>...</b>
The actress says she tends to favor "more dramatic" designers.
big seminar 14
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