Start Your Engine: Making Money Cash

Android, as we wrote recently, still trails iOS as a money-maker for app developers, with Flurry saying developers make 24 cents on an Android app compared to $1 for the same software on iOS. Now, app analytics firm Distimo is saying the revenue advantage for iOS is even bigger, with the iPhone App Store generating about four times as much revenue for the top 200 apps compared to the top 200 apps in Android Market.

Even with the rise of freemium business models — which rely on getting people to download a free app and monetizing through in-app purchase and upgrades — Apple still holds a big advantage. Distimo said in its year-end report that 65 percent of the top 200 apps in Android Market are freemium, while the same applies to only half of the top apps in the iPhone App Store. The revenue gap is less pronounced in tablet apps, with the iPad App Store generating twice as much as the Android Market.

The persistence of this app revenue gap is an issue for developers, and one that prevents many from making Android their primary development platform. At this rate, it’s hard to see how Google chairman Eric Schmidt’s prediction of Android becoming the primary platform for developers in six months coming true.

But there are monetization options available that are helping close the gap for some Android developers. One of the new alternatives is a startup called StartApp, which launched on Android in September and said it’s on a roll, paying out $200,000 to developers who install its SDK. StartApp bundles in its own search portal with apps from developer customers, so users get a search icon on their home page, which StartUp uses to generate revenues. StartApp pays out $10-$50 to developers for every 1,000 downloads or shares in the ongoing search revenue. The company said it’s now installed on 450 apps, which have generated 10 million downloads, and it’s helping some developers get a 10x bump in revenues.

“We are thrilled by the results we have seen thus far, with developers rapidly adopting our solution driving incredible growth in the download and distribution of our search solution,” said Gil Dudkiewicz, StartApp’s CEO. “We have received overwhelmingly positive feedback from our partners, many of whom have seen dramatic increases in the revenue they are receiving from their apps. This has led to a zero churn rate in the number of developers using our solution.”

Mayweather cares too much about his record and not enough about the sport of boxing. Boxing’s greatests are not decided by their records, but by the challenges they have overcome in the ring. Mayweather hasn’t overcome a single obstacle in the ring because there haven’t been any. He’s picked safe opposition just for that purpose—easy fights for big money.

Floyd Mayweather Jr. has proved numerous times he is a shallow person who cares about nothing other than his own financial gain. Over the last few years, we’ve seen him burning $100 bills and throwing wads of cash around to show the public he has magnificent wealth. We get it Floyd, you’re rich.

We've also seen him create lies about Manny Pacquiao using steroids to veil the fact that he was scared to face Pacquiao.

Now we've seen Mayweather plead guilty to physically abusing the mother of his children right in front of his kids’ eyes. This is the man who represents the sport of boxing—he is hurting boxing’s image.

Mayweather is out of control, and jail time is exactly what he needs right now. Maybe while he is behind bars he will realize boxing and its fans don’t owe him anything. Maybe he will realize how privileged he is to participate in the sport of boxing and to have the talents he is blessed with.

More than anything, I hope he recognizes there is more to life than just money. This is the wake-up call Mayweather desperately needs. Hopefully he will learn to respect something other than money.

Boxing has prospered long before Mayweather, and it will continue to do so well after he’s gone. The sooner he understands this the better—for him and for boxing.

Start Your Engine

Monday, January 9, 2012

Making Money Cash

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