As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.
When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.
Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”
There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.
1. Brooklyn Museum
More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquare
What’s really great about the museum, which can also be found on Tumblr
2. Sesame Street Workshop
Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.
You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own
3. WildlifeDirect
Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.
WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.
4. Kids Are Heroes
Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.
Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.
5. Darius Goes West
Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.
Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.
What’s Your Take?
Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.
The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Sponsorships are available. Please contact sponsorships@mashable.com for more information.
Thanks to our sponsors:
Mashable Awards Gala Partner:
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.
Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.
For more information about Cirque du Soleil, visit www.cirquedusoleil.com
Mashable Awards Online Partner:
Have you ever wished for your own personal gourmet Chef?
The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!
Mashable Awards Partner:
Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.
Mashable Awards Category Sponsor:
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging,
Mashable Awards Gala Silver Sponsor:
Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.
The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.
The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.
Mashable Awards Gala VIP Lounge sponsor:
Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.
Mashable Awards After Party Sponsor:
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.
Image courtesy of iStockphoto
For more Social Good coverage:
Corporate cash does funny things to people. Sen. Jim DeMint (R-SC) got into office by pledging to fight "special interests," but just a decade or so later, he's running one of the biggest special interest shows in Washington. It's easy to see the appeal. As the fancy funding backing the Tea Party demonstrates, big money buys big things—from elections to populist outrage.
In a piece for Mother Jones, Kate Sheppard details some of DeMint's serious campaign finance flip-floppery. During his first bid for Congress in 1998, DeMint denounced the Political Action Committee (PAC) mechanism as a tool deployed by "special interests" that "corrupts" the electoral process. But today, DeMint is the single most important figure and fundraiser for Senate Tea Party races. He has endorsed and pledged millions of dollars to support fringe right-wingers Senate candidates Christine O'Donnell (Delaware) and Rand Paul (Kentucky). DeMint has funneled this money through his own Political Action Committee (PAC) known as the Senate Conservatives Fund. DeMint even pledged to "fight for reforms that allow only individual contributions to campaigns."
But as I note in a blog for Campaign for America's Future, DeMint isn't the only power player pouring money into the Tea Party. DeMint's 12 Tea Party Senate candidates have reaped over $4.6 million from Wall Street for this election—excluding Wall Street cash that has been funneled through DeMint's PAC. So much for all that grassroots rage against bailed-out elites.
The Tea Party bubble
And Wall Street's new Tea Party investment might just be the next big economic bubble. Joshua Holland at AlterNet surveys the campaign contributions of America's bailout barons. The 23 firms that received at least $1 billion in bailout money from taxpayers spent $1.4 million on campaign contributions—in September alone.
And these are just campaign contributions, which are essentially unaffected by the high court's ruling in Citizens United v. Federal Election Commission. The real corporate money is running through front-groups that run their own ads—not the official campaigns operated by political candidates. And these front-groups don't have to disclose where their money comes from.
Writing for Campus Progress, Simeon Tally highlights a frightening trend toward secrecy in U.S. elections, fueled by the Supreme Court's Citizens United decision. Back in 2004, 98 percent of outside groups disclosed who their donors were. Today, that number is just 32 percent. We're not just fighting corporate money bombs, we're fighting secret corporate money bombs.
Who really has the advantage?
While there's been much debate over who really comes out on top thanks to the post-Citizens United rules, Jesse Zwick notes for The Washington Independent, these stories are only talking about direct campaign contributions. Some might argue that Democrats have an advantage in disclosed funding, but Republicans have a six-to-one advantage money flowing through outside groups.
But wait, there's more!
- Check out Matthew Reichbach and Trip Jennings' reporting for The New Mexico Independent on the fact that all of this spending from outside groups usually means money from outside the states where candidates are running. Outside expenditures have swelled to $5 million in two New Mexico House races—both in relatively cheap media markets.
- AlterNet has been running loads of stories on crooked corporate cash, covering everything from the U.S. Chamber of Commerce's dirty dealings with AIG to the political spending habits of bailed-out banks. Joshua Holland rounds up eight of the articles here for AlterNet.
- Comic artist Matt Bors makes light of America's new "growth industries" at Campus Progress, pointing to makers of anonymous political attack ads.
eric seiger
Craig Crawford: NBC '<b>News</b>' Is What Fox Says It Is
Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...
Olbermann Suspension Helped Fox <b>News</b> | FrumForum
MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...
Good <b>news</b>: State seizes newborn baby after mom eats poppy seed <b>...</b>
Hey, heard a few days ago on the news that they(they meaning either health officials here in PA or it was HHS) were going to start screening all new mothers for depression several times each year. Mandatory screenings for depression. ...
eric seiger
As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.
When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.
Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”
There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.
1. Brooklyn Museum
More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquare
What’s really great about the museum, which can also be found on Tumblr
2. Sesame Street Workshop
Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.
You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own
3. WildlifeDirect
Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.
WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.
4. Kids Are Heroes
Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.
Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.
5. Darius Goes West
Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.
Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.
What’s Your Take?
Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.
The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Sponsorships are available. Please contact sponsorships@mashable.com for more information.
Thanks to our sponsors:
Mashable Awards Gala Partner:
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.
Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.
For more information about Cirque du Soleil, visit www.cirquedusoleil.com
Mashable Awards Online Partner:
Have you ever wished for your own personal gourmet Chef?
The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!
Mashable Awards Partner:
Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.
Mashable Awards Category Sponsor:
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging,
Mashable Awards Gala Silver Sponsor:
Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.
The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.
The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.
Mashable Awards Gala VIP Lounge sponsor:
Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.
Mashable Awards After Party Sponsor:
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.
Image courtesy of iStockphoto
For more Social Good coverage:
Corporate cash does funny things to people. Sen. Jim DeMint (R-SC) got into office by pledging to fight "special interests," but just a decade or so later, he's running one of the biggest special interest shows in Washington. It's easy to see the appeal. As the fancy funding backing the Tea Party demonstrates, big money buys big things—from elections to populist outrage.
In a piece for Mother Jones, Kate Sheppard details some of DeMint's serious campaign finance flip-floppery. During his first bid for Congress in 1998, DeMint denounced the Political Action Committee (PAC) mechanism as a tool deployed by "special interests" that "corrupts" the electoral process. But today, DeMint is the single most important figure and fundraiser for Senate Tea Party races. He has endorsed and pledged millions of dollars to support fringe right-wingers Senate candidates Christine O'Donnell (Delaware) and Rand Paul (Kentucky). DeMint has funneled this money through his own Political Action Committee (PAC) known as the Senate Conservatives Fund. DeMint even pledged to "fight for reforms that allow only individual contributions to campaigns."
But as I note in a blog for Campaign for America's Future, DeMint isn't the only power player pouring money into the Tea Party. DeMint's 12 Tea Party Senate candidates have reaped over $4.6 million from Wall Street for this election—excluding Wall Street cash that has been funneled through DeMint's PAC. So much for all that grassroots rage against bailed-out elites.
The Tea Party bubble
And Wall Street's new Tea Party investment might just be the next big economic bubble. Joshua Holland at AlterNet surveys the campaign contributions of America's bailout barons. The 23 firms that received at least $1 billion in bailout money from taxpayers spent $1.4 million on campaign contributions—in September alone.
And these are just campaign contributions, which are essentially unaffected by the high court's ruling in Citizens United v. Federal Election Commission. The real corporate money is running through front-groups that run their own ads—not the official campaigns operated by political candidates. And these front-groups don't have to disclose where their money comes from.
Writing for Campus Progress, Simeon Tally highlights a frightening trend toward secrecy in U.S. elections, fueled by the Supreme Court's Citizens United decision. Back in 2004, 98 percent of outside groups disclosed who their donors were. Today, that number is just 32 percent. We're not just fighting corporate money bombs, we're fighting secret corporate money bombs.
Who really has the advantage?
While there's been much debate over who really comes out on top thanks to the post-Citizens United rules, Jesse Zwick notes for The Washington Independent, these stories are only talking about direct campaign contributions. Some might argue that Democrats have an advantage in disclosed funding, but Republicans have a six-to-one advantage money flowing through outside groups.
But wait, there's more!
- Check out Matthew Reichbach and Trip Jennings' reporting for The New Mexico Independent on the fact that all of this spending from outside groups usually means money from outside the states where candidates are running. Outside expenditures have swelled to $5 million in two New Mexico House races—both in relatively cheap media markets.
- AlterNet has been running loads of stories on crooked corporate cash, covering everything from the U.S. Chamber of Commerce's dirty dealings with AIG to the political spending habits of bailed-out banks. Joshua Holland rounds up eight of the articles here for AlterNet.
- Comic artist Matt Bors makes light of America's new "growth industries" at Campus Progress, pointing to makers of anonymous political attack ads.
eric seiger
Craig Crawford: NBC '<b>News</b>' Is What Fox Says It Is
Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...
Olbermann Suspension Helped Fox <b>News</b> | FrumForum
MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...
Good <b>news</b>: State seizes newborn baby after mom eats poppy seed <b>...</b>
Hey, heard a few days ago on the news that they(they meaning either health officials here in PA or it was HHS) were going to start screening all new mothers for depression several times each year. Mandatory screenings for depression. ...
eric seiger
eric seiger
eric seiger
Craig Crawford: NBC '<b>News</b>' Is What Fox Says It Is
Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...
Olbermann Suspension Helped Fox <b>News</b> | FrumForum
MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...
Good <b>news</b>: State seizes newborn baby after mom eats poppy seed <b>...</b>
Hey, heard a few days ago on the news that they(they meaning either health officials here in PA or it was HHS) were going to start screening all new mothers for depression several times each year. Mandatory screenings for depression. ...
eric seiger
As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.
When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.
Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”
There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.
1. Brooklyn Museum
More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquare
What’s really great about the museum, which can also be found on Tumblr
2. Sesame Street Workshop
Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.
You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own
3. WildlifeDirect
Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.
WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.
4. Kids Are Heroes
Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.
Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.
5. Darius Goes West
Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.
Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.
What’s Your Take?
Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.
The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Sponsorships are available. Please contact sponsorships@mashable.com for more information.
Thanks to our sponsors:
Mashable Awards Gala Partner:
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.
Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.
For more information about Cirque du Soleil, visit www.cirquedusoleil.com
Mashable Awards Online Partner:
Have you ever wished for your own personal gourmet Chef?
The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!
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Corporate cash does funny things to people. Sen. Jim DeMint (R-SC) got into office by pledging to fight "special interests," but just a decade or so later, he's running one of the biggest special interest shows in Washington. It's easy to see the appeal. As the fancy funding backing the Tea Party demonstrates, big money buys big things—from elections to populist outrage.
In a piece for Mother Jones, Kate Sheppard details some of DeMint's serious campaign finance flip-floppery. During his first bid for Congress in 1998, DeMint denounced the Political Action Committee (PAC) mechanism as a tool deployed by "special interests" that "corrupts" the electoral process. But today, DeMint is the single most important figure and fundraiser for Senate Tea Party races. He has endorsed and pledged millions of dollars to support fringe right-wingers Senate candidates Christine O'Donnell (Delaware) and Rand Paul (Kentucky). DeMint has funneled this money through his own Political Action Committee (PAC) known as the Senate Conservatives Fund. DeMint even pledged to "fight for reforms that allow only individual contributions to campaigns."
But as I note in a blog for Campaign for America's Future, DeMint isn't the only power player pouring money into the Tea Party. DeMint's 12 Tea Party Senate candidates have reaped over $4.6 million from Wall Street for this election—excluding Wall Street cash that has been funneled through DeMint's PAC. So much for all that grassroots rage against bailed-out elites.
The Tea Party bubble
And Wall Street's new Tea Party investment might just be the next big economic bubble. Joshua Holland at AlterNet surveys the campaign contributions of America's bailout barons. The 23 firms that received at least $1 billion in bailout money from taxpayers spent $1.4 million on campaign contributions—in September alone.
And these are just campaign contributions, which are essentially unaffected by the high court's ruling in Citizens United v. Federal Election Commission. The real corporate money is running through front-groups that run their own ads—not the official campaigns operated by political candidates. And these front-groups don't have to disclose where their money comes from.
Writing for Campus Progress, Simeon Tally highlights a frightening trend toward secrecy in U.S. elections, fueled by the Supreme Court's Citizens United decision. Back in 2004, 98 percent of outside groups disclosed who their donors were. Today, that number is just 32 percent. We're not just fighting corporate money bombs, we're fighting secret corporate money bombs.
Who really has the advantage?
While there's been much debate over who really comes out on top thanks to the post-Citizens United rules, Jesse Zwick notes for The Washington Independent, these stories are only talking about direct campaign contributions. Some might argue that Democrats have an advantage in disclosed funding, but Republicans have a six-to-one advantage money flowing through outside groups.
But wait, there's more!
- Check out Matthew Reichbach and Trip Jennings' reporting for The New Mexico Independent on the fact that all of this spending from outside groups usually means money from outside the states where candidates are running. Outside expenditures have swelled to $5 million in two New Mexico House races—both in relatively cheap media markets.
- AlterNet has been running loads of stories on crooked corporate cash, covering everything from the U.S. Chamber of Commerce's dirty dealings with AIG to the political spending habits of bailed-out banks. Joshua Holland rounds up eight of the articles here for AlterNet.
- Comic artist Matt Bors makes light of America's new "growth industries" at Campus Progress, pointing to makers of anonymous political attack ads.
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eric seiger
Craig Crawford: NBC '<b>News</b>' Is What Fox Says It Is
Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...
Olbermann Suspension Helped Fox <b>News</b> | FrumForum
MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...
Good <b>news</b>: State seizes newborn baby after mom eats poppy seed <b>...</b>
Hey, heard a few days ago on the news that they(they meaning either health officials here in PA or it was HHS) were going to start screening all new mothers for depression several times each year. Mandatory screenings for depression. ...
eric seiger
eric seiger
Craig Crawford: NBC '<b>News</b>' Is What Fox Says It Is
Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...
Olbermann Suspension Helped Fox <b>News</b> | FrumForum
MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...
Good <b>news</b>: State seizes newborn baby after mom eats poppy seed <b>...</b>
Hey, heard a few days ago on the news that they(they meaning either health officials here in PA or it was HHS) were going to start screening all new mothers for depression several times each year. Mandatory screenings for depression. ...
eric seiger
Craig Crawford: NBC '<b>News</b>' Is What Fox Says It Is
Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...
Olbermann Suspension Helped Fox <b>News</b> | FrumForum
MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...
Good <b>news</b>: State seizes newborn baby after mom eats poppy seed <b>...</b>
Hey, heard a few days ago on the news that they(they meaning either health officials here in PA or it was HHS) were going to start screening all new mothers for depression several times each year. Mandatory screenings for depression. ...
eric seiger
Craig Crawford: NBC '<b>News</b>' Is What Fox Says It Is
Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...
Olbermann Suspension Helped Fox <b>News</b> | FrumForum
MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...
Good <b>news</b>: State seizes newborn baby after mom eats poppy seed <b>...</b>
Hey, heard a few days ago on the news that they(they meaning either health officials here in PA or it was HHS) were going to start screening all new mothers for depression several times each year. Mandatory screenings for depression. ...
eric seiger eric seiger
eric seiger
eric seiger
eric seiger
Craig Crawford: NBC '<b>News</b>' Is What Fox Says It Is
Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...
Olbermann Suspension Helped Fox <b>News</b> | FrumForum
MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...
Good <b>news</b>: State seizes newborn baby after mom eats poppy seed <b>...</b>
Hey, heard a few days ago on the news that they(they meaning either health officials here in PA or it was HHS) were going to start screening all new mothers for depression several times each year. Mandatory screenings for depression. ...
A month ago, I began a social experiment, to see if it's indeed possible to make money on the internet, without the use of a web-camera (if you know what I mean). I am a stay-at-home mom who loves surfing the internet, and I thought, wow, maybe I can make money off of it! Of course, I thought this was the most original idea known to man until I started researching it and realizing that everybody (and their mama) has a blog about making money on the internet. It's very overwhelming to know where to start, and to not fall into pitfalls along the way, so I intend to create a series on my social experiment in the months to come. This is the first in my series. I'm calling it "Making Money on the Internet". Original, huh?
The first place I started to look was on www.WAHM.com to find what other stay-at-home moms were doing. While I was pregnant, there was a huge buzz on medical transcription, but I didn't want to pay money in order to learn anything. I wanted to utilize my own talents (i.e. knowing how to Google), and waste time. Not saying that medical transcription is a time-waster, it's just not for me. I found out that a lot of people were also selling cosmetics and kitchen utensils. Once again, not for me because I'm not a good sales person. And I can't do that while chasing behind a baby. Not saying other people can't, just not my deal.
One thing that interested me on the WAHM forum was that moms were doing surveys and getting paid for it. I know it sounds weird, but I did not realize there were valid paid surveys on the internet. I am usually circumspect about all those "click here" banners, so I never did. However, I found that forums were a great place to learn about what surveys were scams and what surveys actually paid money. Another great resource is Annika's. I found out so much from her site. There's also a lot of free information on Survey Police.
I'm not planning on endorsing any survey or company here, but I will go into detail on my own blog.
After I stepped into the cold waters of paid surveys, I realized that only a few of them make any difference in my bank account. Since this experiment is a month old, I have only gotten paid once, but I can see the trend, and I soon understood that I needed to broaden the ways that I can earn income over the internet. So I decided to start Paid To Click services. Paid to Click (PTC) are companies that send you emails and you have to view the email for a certain amount of time (usually 30-60 seconds) and then your account gets credited. Usually you earn $.02 per email. Of course that doesn't seem like much, but the companies I've signed up for send 5-10 emails a day, so it adds up.
Now, I'm not trying to get rich here. What I'm looking for is making enough each month to purchase diapers, maybe wipes... maybe mascara.
In addition to Surveys and PTC, I decided to start blogging. I definitely did not know people were paid to blog. I did not realize that the advertisements on the blogs were put there intentionally to bring in revenue. I thought the ads were a by-product of the blog being a free service. Maybe, in certain cases, they are, but overwhelmingly, smart bloggers are getting paid to include advertisements on their sites. So, you get a free blog, and then get traffic, and then sign up with companies that pay you to write blog posts on their products or pay you to have their banner on your site. Once again, I'm not endorsing any company on this article, so if you'd like more information, please visit my blog.
Now, I've also just started blogging, and hoping to increase my viewership. It's best to get involved in different networks, and update your blog regularly (from what I've read) to increase page views and loyal readers. I suppose interesting posts would also help!
This is just the beginning of my experiment. I'm happy with the results so far (a $3 check in the mail! woohoo), but I know it will be hard work in order to make money on the internet. Stay tuned for more about my experiment.
eric seiger
Craig Crawford: NBC '<b>News</b>' Is What Fox Says It Is
Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...
Olbermann Suspension Helped Fox <b>News</b> | FrumForum
MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...
Good <b>news</b>: State seizes newborn baby after mom eats poppy seed <b>...</b>
Hey, heard a few days ago on the news that they(they meaning either health officials here in PA or it was HHS) were going to start screening all new mothers for depression several times each year. Mandatory screenings for depression. ...
eric seiger
Craig Crawford: NBC '<b>News</b>' Is What Fox Says It Is
Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...
Olbermann Suspension Helped Fox <b>News</b> | FrumForum
MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...
Good <b>news</b>: State seizes newborn baby after mom eats poppy seed <b>...</b>
Hey, heard a few days ago on the news that they(they meaning either health officials here in PA or it was HHS) were going to start screening all new mothers for depression several times each year. Mandatory screenings for depression. ...
eric seiger
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